Лаборатория геймификации

The Gamification Laboratory is a division of Sber, which appeared in 2018. The main task is to conduct research on new technologies in the field of gamification, develop product prototypes and conduct pilot projects for the Sberbank Group.


The Gamification Lab offers several options for cooperation:
  1. Scientific research — we conduct joint researches. You can be an individual or an organization.
  2. Strategic analysis — you set a business goal, and we prepare a gamification strategy for your product
  3. Cooperation within the ecosystem – we are jointly developing a product in the Sber ecosystem
  4. Product – we will implement a project for you, or several projects at once
If you want to offer cooperation with the laboratory, please send your proposal to the following email:


If you want to do an internship in the laboratory, please send your resume and cover letter to the following email address:


I would like to cooperate with the researchers of the Gamification Laboratory in developing an idea or scientific work. How do I do this?
You can apply for cooperation in the feedback form
Can I work in a Gamification Lab?
Soon we will make a section "Vacancies" on our website. In the meantime, you can send a link to your resume and a CV to the feedback form. We are usually happy to welcome developers, 3D modelers and game designers.
I would like a specialist from the Gamification Laboratory to give a lecture or become a speaker at my event. Is it possible?
Please send a request in the feedback form. In the subject of the letter, specify "Speaker from the Laboratory".
I want to interview a Gamification Lab specialist. How can I arrange this?
Send a request via the feedback form. In the subject of the letter, specify "Interview with a laboratory employee". We will definitely answer you.