Fun test
Difficulty level — easy
2неделя
5specialists
What magical power can make you successful? Challenge potential applicants to complete a quiz and find out the answer to this question. The main theme may indeed be of any kind, as long as applicants are able to discover something about themselves in an entertaining way. While you collect contact information of potential applicants and strengthen the corporate brand.
Results
Employer brand awareness will increase
Both entertaining and funny tests usually become viral. People tend to share the results with friends and colleagues while you boost the views on the website.
You will collect a contact database
Ensure that you only provide the results of the test after applicants have filled out minimum contact information such as name, phone number, or email. Otherwise, the potential applicants will receive the results, and you will be left without the database.
Applicants will be evaluated quicker
You can include in-game quiz questions that will assist the recruiter in testing the soft and hard skills of the potential applicant.
Key Performance Indicators
page views
Track overall page traffic and CPC from paid sources. When the cost per click on the test is lower than the average rate of other HR campaigns, then the potion works.
conversion rate to test completion
The goal is to make an engaging test for the applicant to complete. Keep track of the conversion dynamics: divide the number of people who reached the final question by the number of page visits.
number of contacts left
Not everyone will want to leave their contact information. You can offer an additional reward to motivate them — like sending a free guide on how to fill out a CV.
number of reposts
This metric will help you measure virality. When the applicants like the test, they will share the results more willingly.
Required resources
1
Copywriter
1
Marketer
1
UI/UX designer
1
Developer
1
Project Manager
Game mechanics
How to apply the Potion
1
Portray your target audience
You can launch a test both on the large target audience and on a specific narrow group, depending on your objectives. A large campaign will help establish the employer's brand and gather contact information for mass hire positions with a large turnover. A narrow group campaign will provide a database of qualified applicants and their preliminary assessment.
2
Involve a creative copywriter: generate questions for the test and a few funny results
If you focus on the utility side of the test, you will engage more targeted applicants. If the test is more focused on the entertaining side, you will collect a lot of irrelevant contacts, which, nevertheless, you will be able to redirect for alternative purposes afterward.
3
Compile a marketing campaign and a marketing funnel
We advise you to create a full-fledged advertising campaign targeted at increasing the advertising coverage of the test. Analyze the channels in which your target audience spends time. Compile a list of online media, Telegram channels, groups on VK and Facebook, and other networks. Make an agreement on distributions.
4
Launch the promotion
Target your potential applicants. Don't forget to adjust your campaign according to audience's portraits.
5
Collect a database of contacts
Ensure that you only provide the results of the test after applicants have filled out minimum contact information such as name, phone number, or email. Otherwise, the potential applicants will receive the results, and you will be left without the database.
Be sure to set a Share Button which will increase the coverage for free.