Introduction via QR

Difficulty level — medium
2months
4specialists
Hansel and Gretel left bread crumbles to return home, and we suggest you using QR marks to introduce clients to your office. They will help clients learn more about the employees and the office. Place the QR marks in the office spaces available for the client. You can supplement this tool by adding an option of completing tasks and receiving Augmented Reality (AR) items and rewards. The latter can be virtual (e.g., promo codes in the client app) or physical (figures of your company's characters or stickers).

Results

Client loyalty will increase
The client will notice your company's friendliness and easy informal communication. This will contribute to the increase of loyalty level to your brand.
he client's scale of knowledge will expand
The tool will inform the client about the office, the area of its location, and the city. This can be particularly useful for tourists visiting the office; they will further share the information about your company with their friends.
The chance to introduce clients to employees
You can supplement QR marks with a story about employees, their achievements, and unique ways of solving clients' problems. This will develop closer connections between the client and the manager for successful service.

Key Performance Indicators

Users' NPS
Measure the Net Promoter Score (NPS). The metric shows the participants' willingness to recommend your brand to other users. The higher the employees' level of satisfaction is, the higher the NPS is. If NPS is above 7, everything is done correctly.
The number of unique participants
If the idea of QR marks meets the client's approval, their number will grow daily.
The number of participants who read the story to the end using the QR mark
If your stories are attractive for clients, the number of participants who have read them to the end will enhance.

Required resources

1
Copywriter
1
Project manager
1
Developer
1
UX/UI designer

Game mechanics

How to apply the Potion

1
Create a story database
Decide on what you want to inform clients about: employees, office, district, or city. Based on this, create a story database describing key information in an interesting interactive format. We recommend starting with stories about the city and district instead of describing the office and employees. This will help unobtrusively develop the client's amiable communication when providing services. If this format attracts your clients, you can add stories about the office and its employees. Pay more attention to the advantages of receiving services from particular managers; these stories will make them a sort of brand promotion agents.
2
Conduct a pilot run
Launch a test run of the tool for a limited number of offices. Firstly, this will keep you from wasting resources on creating a significant number of stories. Secondly, this will help you quickly gather feedback from clients and implement the necessary improvements. If the pilot run reveals clients' readiness for stories about the office and employees, send the entire list of stories for a general release. Be sure to monitor the number of QR marks: it is desirable for their number to not exceed 5-6. They are better to be placed in various spaces of the office available for the client.
3
Launch a full-fledged tool and track the indicators
Conduct a commercial launch of the tool. Consider the feedback received on the results of the pilot run. If you notice the launch of QR marks at all of your offices is followed by a decrease in your clients' interest in the stories, we recommend implementing additional mechanics - completing tasks, getting acquainted with AR items, receiving rewards. The task, in this case, can be presented in the form of total or partly acquaintance with the stories. After that, the client will receive either a physical reward (figures of your company's characters) or a virtual one (promo codes, personal profile upgrade in the client application). Be sure to track the core metrics.