Difficulty level — medium
Let clients become wealthy Scrooge McDuck with a thick wallet. Namely, a wallet that can be used for all bank's products. Clients may set goals, manage their budget, handle their finances, and create a savings account within this wallet. Treat client's income in this wallet as a reward, and celebrate the achievement of their goals. PNC Bank's Punch the pig game or Xinja (Australia) are great examples of this solution.
Client loyalty will increase
A gamified visualization of financial operations will portray your product as client-friendly and client-oriented. Thus, clients will become more interested in your product.
The attachment to the product will strengthen
The clients will become attached to the product through setting the goals, tracking their achievement, and gamified interactions. This way they will start using it more.
Awareness of related products and services will increase
Cross-linking all of your company's products with an e-wallet will allow you to cover not just one product, but rather all of them connected to the wallet.
Key Performance Indicators
Number of interactions with system modules
Interactions with system modules imply all actions that users may perform within the e-wallet. When everything functions correctly, and the modules match clients' needs, the number of interactions will grow weekly.
Measure the Net Promoter Score (NPS). This indicator reflects clients' willingness to recommend your product to others. The higher the employees' level of satisfaction is, the higher the NPS is. If NPS is above 7, everything is done correctly.
The number of participants
If the e-wallet is set up correctly and is useful to clients, the number of users using your tool will increase monthly.
How to apply the Potion
List all products involved
Specify the products that will interact with e-wallet. We advise starting with 4 to 5 products if not all of them are available. This amount will satisfy the clients, and will not stretch you too much financially during integration.
Monitor the indicators
Make sure to track the indicators after the implementation of the tool, adjusting, if necessary, the interaction formats and any links to the products. You should also focus on the proper clients' perception of the sections within the tool. We advise reconsidering either the educational content or the copywriting in onboarding if any of those sections are not used or used seldom. Most likely, clients simply do not realize the benefits of using this tool.
Develop an e-wallet
We advise developing it in an existing application for clients. This way you will keep all the products integrated with one place. Encourage clients to create a goal. They may, for instance, transfer a certain amount to a saving account monthly, while also keeping a specific sum for household expenses. Make sure that every action connected with financial management is associated with a gamification feature. For instance, a progress bar showing users approaching a goal, a greeting card, rating points for reaching a goal or completing a task. Or it can be applause and cheers showing new money coming in. A critical part of launching the tool is instructing clients on the new features. Design a gamified onboarding that will inform clients of the benefits of the e-wallet. If you have a virtual assistant within the application that the e-wallet will be a part of, be sure to also use it to introduce clients to the e-wallet.