Fairy tale onboarding
Difficulty level — easy
1month
6specialists
Tell customers the Legend of Aang or the same old megillah. All that matters is that the story should captivate them and introduce them to the product. Narrative immersion is the most powerful tool. A high-quality narrative guarantees the product to live a long life. You may use it both locally to promote specific initiatives or throughout your product's entire existence.
Results
Engagement with the product will advance
As users immerse themselves in a company's product through stories, they create an emotional bond with the product and the company and, therefore, will use the product more often.
Onboarding time will advance
Onboarding time will advance
You will be able to qualify your users by telling them stories. Match the regulations to the rules of the fictional world. This way, the learning process will be more interesting and easier for users and will be remembered for a longer period.
Word-of-mouth marketing
A well-developed narrative will spark the interest of customers and the media.
Key Performance Indicators
number of reposts
The more people share your stories on social networks, the more free coverage you will receive. Let them share those stories via the "share" button and a call to action.
social networks references
Track the number of references to your company and stories on social networks and in the media. When the number increases, that means the potion works.
Required resources
1
Screenwriter
2
Copywriter
1
Graphic designer
1
Marketer
1
Project manager
Game mechanics
How to apply the Potion
1
Describe your product and target audience
Study what your consumers are doing, where they are going, what their interests are, and what is important to them. Then describe in detail all the problems and challenges your customer faces in everyday life. In what ways can your product help them overcome these issues? Apply Osterwald's Value Proposition Design model to facilitate this task.
2
Describe your product
Use the same principle to describe your product. What values does it have? What customers' issues can it help overcome?
3
Create a character and his or her story
A character will help you create an emotional bond between the customer and the story or product. This character should resemble your customers: have similar values and interests, or be a role model for them. The character can be a person, an animal, or a fictional character. Set up a background for how this character got here. Define a specific task for this character based on your customers' specific needs and goals. Along that path, characters must encounter various challenges, through which they learn to display certain traits of character. Your product should directly or indirectly help solve the character's task.
4
Create a fantasy world
Describe the world your character lives in. It can be either the real world with a particular setting or fantasy. Fill this world with the features of your product, as well as the characteristics of the real environment in which the product exists. Set up minor characters and circumstances, which are supposed to hinder the main character.
5
Tell a story
You may tell this story to your new or established customers in any relevant format: for instance, by simply sharing a video or submitting a newsletter in the form of film series. It is advisable to fill all points of contact between the customer and your company with the story.