scientific article
Kruglov V., Vetushinsky A., Markina V.
Gamification for business: how to improve workflows
Kruglov V., Vetushinsky A., Markina V.
Особенности геймификации в сфере бизнеса и финансов
Читать публикацию

Gamification simplifies the processes of creating services and products, and improves the quality of interaction between companies with customers and employees. Game mechanics can be used to solve various tasks of the organization. For example, such:

  • Product promotion;
  • Attracting consumers to the development of goods and services;
  • Formation of a "new" type of consumer behavior;
  • Modification of consumer loyalty programs;
  • User training;
  • Recruitment and adaptation of employees.


We collected effective game methods for business tasks in our study. Read it here.


Исследования по теме