11.11.2020
presentation
Report of the laboratory researchers: How to distinguish good gamification from bad?
V. Kruglov, A. Vetushinskiy
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Gamification is not only being discussed but also actively implemented. Sure, many things have been discovered and studied over the ten years that have passed since it began. Today, for instance, we know that certain systems cannot function in the long run at all. Gamification cannot function without the inner motivation mechanics being properly addressed. Moreover, the success of gamification directly depends on an accurate understanding of the problem that it is designed to solve. Nevertheless, there is still a question to be answered, namely, how to distinguish between good and bad gamification? Is it even possible? And if so, is the mere information that the base indicators have increased enough? The Gamification Lab team introduced a draft of their own universal model and metrics for measuring the effectiveness of various gamification systems within their presentation.

 

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