We are a research team of the Sberbank Gamification Lab. We research digital interfaces, avatars, and user practices. And we examine the impact of game mechanics and digitalization on education, health, recruitment, and business. As well as the future of technology, markets, and specific social groups.
The first thing we asked each other about as we started making this digest was the following question: who would benefit from it? We conduct researches regularly, although their results are not publicly accessible. We analyze lots of theoretical and empirical data and file voluminous reports, although we realize that our colleagues may not always have time for long reads.
THIS DIGEST IS AN ATTEMPT TO PRESENT OUR RESEARCH IN LAY TERMS.
The theme of the first digest is users and digital interfaces. The interface is the point of user and technology intersection. Therefore, it is crucial to consider both technological features and user characteristics in its development process.
New interfaces are constantly being designed. Whether they open up new opportunities or become a barrier is up to their handling. Over the next few years, we will witness people more and more mastering voice interfaces, virtual and augmented reality technologies, and wearable devices.
We have attempted to peer into the future by examining the present in this digest.
You will find articles and research summaries, reviews of technology trends, and answers to questions on the digital world functioning in both this digest and the following ones.