Knowledge delivery

Difficulty level — easy
You can pass the Jedi way in just a few weeks. How? With the help of mailshots. Invite clients to study via email, sending them homework and assessment tests. Remember to reward the most active participants with pleasant bonuses. This mechanics is effective for companies from the education and services sector.


People will become more interested in your company
Using this potion will allow you to:

Demonstrate your competency
By educating users, you show that you are an expert in your field, and you may consult him/her on any matters related to it.
Let the client try your product for free
If your company provides educational services, a series of emails can serve as a demo course. users will estimate the quality of your courses and understand if it is worth getting a full-time study.
Email Open Rate and Read-Through Rate will increase
Make the rubric regular. Then it will be waited on by your readers while emails will be opened more often than standard marketing mailshots.
Brand awareness will increase
Mass media and influencers will cover interesting and offbeat mailshots. And the readers will willingly share the rubric with their friends.
Sales will uplift
After trying a piece of your product and realizing that you are an expert in your field, consumers will be eager to purchase your service. This is a long-term warming up of the audience.
It is vital to provide a call to action at the end of the mailshot.

Key Performance Indicators

open rate
It indicates the number of times subscribers have opened your emails. It is measured in percentages and is calculated by dividing the number of opened emails by the number of emails successfully delivered. Headlines can increase this metric; these should be teaser headlines directly related to your clients' interests and goals.
click-Through Rate
Click-Through Rate determines the number of clicks on email links. It is measured in percentages and is calculated by dividing the number of recorded clicks by the number of successfully delivered messages. In order to increase it, the text of a letter should be carefully worked out. It should possess all the features of an involving story: the beginning, climax, resolution, and call to action. If everything has been logically structured, you will get the coveted click on the button.
usubscribe Rate
It shows the number of users having clicked on the unsubscribe link (usually placed in the footer) and having refused to receive any mailshots. It happens when your emails are not relevant for the reader or if they are too frequent.
sales number
Be sure to put a UTM tag to track lead generation. Calculate ROMI when the project is finished and assess its effectiveness.

Required resources

E-mail marketer
Graphic designer

Game mechanics

How to apply the Potion

Describe your product and target audience
Study what your consumer is doing, where he is going, what his interests are, and what is important to him. Describe in detail all the problems and challenges your client faces in everyday life. In what ways can your product help him or her overcome these issues? Apply Osterwald's Value Proposition Design model to facilitate this task.
Generate and segment several training programs
Consider what you can teach your clients and what client's tasks this training will solve. It is not obligatory to be an educational company. Within almost any sector, it is possible to create useful content for users. If you have a furniture company, develop a mini-course on interior design for beginners or a series of emails about your product care.
Schedule the mailshots
Think of your character's global target and challenges your reader will overcome along with him/her. A series of emails can take from 4 to 10 weeks. We suggest your mailshot is sent no more than twice a week. Choose the timing depending on the peak of your base's mailing openings. We also recommend segmenting your audience and changing your mailshot headers and body depending on the segments' peculiarities.
Track the indicators
Modify the character's story and behavior, visual style, and headers of your mailshots based on metrics. Be sure to do A/B testing among a small sampling before sending each mailshot to the entire base.