Game divination
Difficulty level — medium
1month
6specialists
What do the Tower, the Five of Cups, and the Wheel of fortune cards mean? Divining the tarot cards' meaning is just as fascinating as guessing your product/service features. Come up with game divination to attract users and enhance the coverage. It was applied, for example, at IKEA: customers tried to guess the product from its queer name.
Results
Brand awareness will increase
This format implies interactivity, entertainment, intellectual and emotional engagement. If you add some twists to the result in your game divination, many users would like to share their experiences with friends. You will remind inactive customers about the product and will attract new ones.
Key Performance Indicators
Click through rate (CTR)
CTR is defined as the ratio of the number of clicks on a banner or advertisement to the number of impressions. This metric is measured in percentages. Monitor it so that to analyze the level of the attractiveness of your game advertisement. Game development will be less effective if there is no high-quality promotion.
CPC (Cost per Click)
This metric will show you the price for the targeted click switching a person from the advertisement to the website. We recommend that you consider referrals to the site instead of the beginning of the client's interaction with the test.
number of reposts
This is a metric showing how strong is the emotional engagement you have created in the user. With the increase in the reposts' number, product awareness rises.
use of hyperlinks
If the traffic on the product page has increased, you have succeeded in getting customers interested through game divination. Remember to leave the link to the site after the test is completed.
Required resources
1
UI/UX designer
1
Copywriter
1
Project Manager
1
Developer
1
Analyst
1
Marketer
Game mechanics
How to apply the Potion
1
Describe your products
Make a table listing all your products. Write a list of qualities and characteristics for each of them. Go beyond utilitarian aspects. For example, if you have a taxi fleet, go beyond the description of cars' properties and highlight drivers' profiles. Ask the user to guess the average age, hair color, or food preferences of the fleet employees. The less trivial the test is, the more interesting it will be for the user to take it.
2
Make a test
Ask the user to choose one of the given answers. Add absurd options as well to trigger users' emotions — laughter or frustration of not having known it. It is better to show the correct answer right away before moving on to the next question. This technique keeps the user attentive and involved.
3
Create a landing page
The landing page should contain both messages about game divination and basic information about the brand/product. This is necessary to catch users' attention.
4
Launch the promotion
Analyze the channels that your current and prospective consumers, your target audience follow. Make a promotion plan and track KPIs.
5
Offer a reward
At the end of the test, offer to choose one of the bonus options. For example, a discount for a recommendation to friends or a gift for the maximum number of correct answers. A nice bonus will please the user, and you will increase your coverage.