CV Builder
Difficulty level — easy
1month
5specialists
Astrologers proclaim the СМ template week — the number of relevant applicants has tripled. But how does it actually work? Many applicants, in particular recent graduates, do not know how to properly present and structure their expertise. We offer to help with this task, and at the same time to speed up the process of mass hiring. Post a CV template on your websites. The applicant will benefit from a competently filled-out profile with an attractive design, and you will get a list of the potential applicants' warm contacts. You will be able to send newsletters and make phone calls with offers of open positions without wasting your time accumulating a database. Furthermore, you will gain not only a contact database but already filled out CVs in a suitable form.
Results
Employer brand awareness will increase
The applicants will gain a remedy — a nicely designed and structured CV. From now on, applicants will associate the execution of the tasks with your company brand. This will increase applicants' loyalty to the company and encourage them to consider it when they are looking for a position.
Reduced recruitment time
The mechanics will help to get a large inbound set of job applications with contact information already filled out. This means you will have to pay less for downloading CVs from third-party sites and spend less time calling applicants and asking them to fill something in.
A database of warm contacts will be formed
As an alternative to cold contact databases from third-party recruiting sites, you can send segmented newsletters to applicants who have already had a pleasant experience with your brand.
Key Performance Indicators
use of hyperlinks
When the website page of the product has grown in attendance, then you have succeeded in attracting the client.
download conversion rate
Keep track of the percentage of users who accessed the website and downloaded the CV template. When it is low, the service may be having problems: a system being too complicated or not adapted to all devices. Be sure to allow your CV to be downloaded only after filling out the contact information. Otherwise, the applicant will leave with a nice template, and you will be left without a database.
time spent on the website
This is an indirect yet representational indicator. Track whether the applicant's time on the site has increased. When the average time rises, applicants are more effectively engaged in the process of filling out the profile. Perhaps they are changing the information: adding, deleting, or editing something.
database growth rate
Be sure to compile a marketing funnel before you launch your campaign. When the database grows at a planned pace, that means that you are doing everything right.
Required resources
1
Graphic designer
1
UI/UX designer
1
Project Manager
1
Developer
1
Recruiter
Game mechanics
How to apply the Potion
1
Create a profile with questions to fill out a CV
The profile can comply with standard blocks. The user should have no problem filling it out from any device. The process of downloading and filling out a CV may look like the following:
applicant accesses your website, clicks on the "get CV template" button;
an applicant fills out all information in the profile (work experience, education, language proficiency, demographics, contact information, etc.) and uploads a photo;
an applicant also specifies which positions and grades he or she wants to apply for;
after filling out the profile, an applicant receives a ready-to-use pdf file with the completed CV.
applicant accesses your website, clicks on the "get CV template" button;
an applicant fills out all information in the profile (work experience, education, language proficiency, demographics, contact information, etc.) and uploads a photo;
an applicant also specifies which positions and grades he or she wants to apply for;
after filling out the profile, an applicant receives a ready-to-use pdf file with the completed CV.
2
Create three different templates for a CV in pdf format
Since everyone prefers a different design, it is worth offering several options for the CV design, for instance: conservative, creative, and neutral.
3
Create a landing page
Here an applicant may create a CV using a template. Be sure to optimize it for on-page SEO so that applicants will be able to find it using search engines.
4
Launch a landing page promotion with a profile
This service can be offered as a separate option, with no link to specific positions. The click conversion rate will be significantly higher. Thus you will accumulate a large database.
5
Start the hiring process
From now on, you can fully use the collected database for recruiting: to send out job and corporate newsletters and contact the applicants offering positions.