Self-tracking nowadays is becoming popular worldwide. It represents the practice of tracking one's body, behavior, and thinking. The author of the article, Evgeniya Nim, associates its popularity with a broader tendency of metrization and quantification of social life. The author defines self-tracking as a media technology and social practice with a range of specific features. They are based on the concepts of deep mediatization, datafication, gamification, and automation.

This article reviews various theories regarding the practice of self-tracking in detail. The author provides arguments on the positions of both proponents and opponents of this practice.

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